What if...your best insights aren’t from users?

Learn where, when, and why to conduct non-user research. Plus, watch our recent webinar on AI-powered customers.

Hello Wanto!   If you want to take your product roadmaps to the next level and avoid confirmation bias, consider researching beyond your user base.   When you only research your users, you only get half the story. Widening your lens can make your products more accessible and prevents you from developing insights in an echo chamber.    As you think about your next roadmap, use this resource to determine the optimal scenarios for non-user research (and dig into expert tips to guide you along the way). In this resource, you'll get access to … Tips on identifying the right moments to conduct non-user research Methods and frameworks to approach non-user research with ease Pointers on recruiting non-users  Advice on keeping the momentum going after the research is concluded   READ MORE In our most recent webinar, KR&I's Susan Kresnicka and Karis Eklund shared their expertise on the intersection of fandom and AI. Get the full on-demand session and explore how AI is reshaping the way fans engage with culture, brands, and each other.   Plus, you'll receive actionable insights to guide your AI strategy and better connect with your biggest advocates.   TUNE IN   Cheers, The People Nerds Team  Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences