Choices, choices.

This week from People Nerds: Choosing the right methodology, a guide on card sorting, and how to learn from your competitors.

Find a method for your madness When approaching a research problem, how do you choose a methodology? If you find yourself turning to the same few methods each project, it might be time to try something new. Use this guide as a jumping off point.   LEARN MORE Put your cards on the table Too often, card sorting gets dismissed as an evaluative-only methodology. But used effectively, it can provide generative insights on user behaviors and expectations. This "everything-you-need-to-know" guide to card sorting explains how.    COUNT YOUR CARDS Size up the competition Knowing where your competitors are succeeding—and how they're failing—gives you a good idea of where your own brand and products stand. These are insights stakeholders love, and that a competitive audit can unearth quickly.  SEE HOW More we're discussing: Time is precious and so is your data. Here are some helpful qual analysis guidelines, for when you have weeks, or just an afternoon.  Our users' experiences areincreasingly happening across multiple platforms. It's time we adapt our research methods to follow suit. Odds are, your users' "Jobs to be Done" have changed in 2020. Read this guide before you refresh your research. What we're hearing:  Insightful read on responsibility and democratization in user research from Behzod Sirjani. (You can hear more from him on the topic by tuning into our upcoming panel webinar). Interesting piece on "webwaste" and the environmental impact of "bloated" sites on A List Apart. Be a research participant, it'll make you more immersive ethnographer. Torang Asadi makes the case for doing so in this piece.  dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences