Conjure up a UXR strategy your team will actually use

Plus, consider a new lens with competitive analysis, and take a fresh look at card sorting with both moderated and unmoderated approaches.

Making it your own Most companies have an organizational-wide strategy with goals in place. But what about a user research strategy? Learn how to create a strategy that your team actually uses and implements on the regular.   HOCUS POCUS Results from last week's community poll (n = 107)   What percentage of your research involves participants who are NOT customers or users?      50% | 0-25%    21% | 26-50%    15% | 51-75%    14% | Over 76%   Eyeing the competition How are you looking at competitive analysis? Marketing and sales teams have their own approaches—and just like with a strategy, UXR should have its own approach as well.   TOUR DE UXR Sorting it all out Card sorting is a time-tested research method that works well for specific website or usability questions. In this updated piece, we cover both moderated and unmoderated approaches.   ACE IN THE HOLE "The dscout playlists feature is a game changer for sharing research findings whether you're using it for UX, UI, or something totally different like arguing a thesis. It's the ultimate way to capture what folks have to say along with all the nuance included." Emily Quandt Research Advisor   Check out other dscout feature favs from our customer experience team! More we're discussing: It's easy to focus on existing users as the focal point of your research, but sometimes it's important to widen your lens. Learn when it's worth it, and how to approach non-user research. dscout was named a leader in experience research platforms by The Forrester Wave! Learn what it means for us, and for you. What we're hearing: Looking for inroads to a freelance UX role? UX Planet's Hsin-Jou Lin rounded up six platforms to consider. As teams get leaner, many designers partner with engineers. Here's a cheat sheet for better collaboration. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences