What do UX leaders have to say about AI developments?

Plus, learn how to leave your comfort zone only working with users, and see why dscout has been named a leader in experience research platforms.

Heading up the pack We are delighted to announce that we've been named a Leader in The Forrester Wave™: Experience Research Platforms, 2023! See what it means to be named a "Leader" and get the full report.   GET YOUR COPY  This week's community poll Answer with a click this week, see the results in next week's newsletter.   What percentage of your research involves participants who are NOT customers or users? 1. 0-25% 2. 26-50% 3. 51-75% 4. Over 76% Evaluating the impact of AI New developments with tools like ChatGPT have the UXR community talking: how will this impact future research? Should we be afraid, or embrace it? One researcher turned to peers and leaders for answers.   I, ROBOT Leaving the comfort zone Generally speaking, our product users are the people we zero in on the most. But sometimes, researchers are missing a huge opportunity when they overlook the fresh insights non-customers can provide.   MAKE NEW FRIENDS "Media questions are dscout's 'bread and butter', and nearly every Express mission I write includes one. An emotive video highlight reel or in-context photo collection can add value to nearly every research deliverable." Elyse Tuennerman Lead Research Advisor, dscout   Read more on how to bake dscout Express into your product roadmap!   More we're discussing: Many researchers dream of building their own team from the ground up. Executing it, however, is a complex task. In the second installment of this series, we explore what it takes. It's easy to get sucked into a passive research mindset, taking assignments as they come. With a question-gathering workshop, you can start off on a proactive path. Creating customer journey mapping is an integral skill for any UXR. In this republished piece, we look at how to successfully forge a journey map in five stages. What we're hearing: Now that Apple Vision Pro is out in the world, a new era of spatial UI has arrived. From understanding 3D spaces to thinking about accessibility and immersive storytelling, designers have novel challenges to tackle. Is UX research in the midst of a reckoning? Judd Antin argues that teams have been focusing too much on middle-range research, and now is the time to focus on micro and macro instead. Many UX directors are struggling in roles of middle management. Some of those issues have to do with the structure of organizations—but that doesn't mean it can't be fixed. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences